Why hasn't there been a blog post for so many years?

By Janice Dru-Bennett

Recently I've been reading the book Atomic Habits by James Clear, recommended through the Catalyst Galaxy (a network of people who are catalysts started by Tracey Lovejoy and Shannon Lucas, co-authors of the book Move Fast. Break Shit. Burn Out. The Catalyst's Guide to Working Well just released this month)! These are my referral links, including through the Amazon Affiliate Program, where I might be rewarded if you purchase from the trackable links used within this blog.

As readers may have noticed, Inkwhy hasn't had blog posts for years -- the last two posts were in March 2017 and March 2015. Part of this is my personal story. When Inkwhy started in 2011, I was working full-time in financial services marketing and we were building software to help businesses grow and share knowledge. Since then, we've pivoted from building software to recommending software, services, and solutions to help business owners, startup founders, and nonprofit organization leaders grow effectively. It's difficult to maintain a "side hustle" while also focusing on a full-time job and career in marketing. No excuses though, and I'll refer to my 2015 article on "Priorities, Plans, and Directions, Oh My!" For years, I've focused time on various aspects of growing skills in Marketing and contributing as a senior leader in roles to build the Marketing departments for mid-sized to large, local, and global companies and organizations. I have been the proverbial "shoemaker with holes in my shoes" without dedicating the time to setting up the systems and habits to consistently grow my own startup business, Inkwhy.

2020 is the year of transition, to reflect on WHY I haven't dedicated the time to write blog posts regularly that would drive traffic to my website and to put INK to paper, figuratively speaking. INKWHY has tremendous potential to help many other businesses and organizations grow. As I start applying the Atomic Habits to get 1% better every day, finding time to write more will be one of these habits. For those who are personally connected with me, I've also started a daily habit starting on July 4th this year, where I've highlighted someone different in my network (as well as a few who I'd like to add to my network) who I see making a positive impact. Every day, I've encouraged my network across social media platforms to follow the featured person across all their social media networks with the hashtags #Daily4, #Daily5, and #Daily6 as well as relevant keywords that my network -- building deeper connections on Facebook, Instagram, LinkedIn, Pinterest, Twitter, and YouTube. You can also check out my first 2020 YouTube video from this evening!

Shortly after I make this post, I'll also put up my daily social media posts after saying goodnight to the boys in the house, and look forward to building my personal skill sets around writing blog posts, creating videos on YouTube (and going live too), and setting better habits! Hope you will join me in my journey to rebuild Inkwhy in 2020, consider joining our team, and start by creating your own free digital business card as well as checking out my InkwhyCard below! I'd be happy to help you jump-start your personal branding and growth this year too.