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When we typed this question into Google, only one page that somewhat answered the question was on the first page of results. According to Leighton Hart, people have blogs in order to have the freedom to write whatever they want, to develop an avenue to earn extra income or promote a business, to help establish a professional presence, or perhaps just as a hobby.
When Googling the question above within "quotation" marks, the first page that came up is a Facebook post by Nerd Jerk - Inspiring Smiles One Geek at a Time, which states "Why are there so many blog posts to write but NO TIME to write them?! I have like 27 posts backed up in a queue!!!" No answers here. In fact, this more addresses the question "Why aren't there MORE blog posts?" And the general consensus is because we simply do not have the time to write them, or too many other priorities to take care of first. And this is the primary reason we have been silent on the Inkwhy blog for over four months now. But back to the question, specifically, why are there so many blog posts? Adding to the motives that Leighton suggests, we theorize that there is a large quantity of people who simply enjoy crafting words and throwing them into cyberspace for anyone (or nobody) to find and read. Blog posts are created not only when humanity aspires toward freedom and sustenance, but also when individuals seek power, creativity, connection, self-actualization, or any other number of end goals that could be physical, emotional, tangible or intangible. The number of blog posts will multiply when people find more reasons to create them. And their growth will diminish when we begin discovering other avenues to express our needs and desires. Do you write blog posts because you don't have anything better to do, because you have a natural affinity toward writing them, because you have ulterior motives, for a combination of the above reasons, or for some other reason?
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There are several methods to promote your business online and, with the rising population of Internet users, the impact of your efforts can have a far wider reach than traditional methods of promotion. In this post we'll share some action steps; feel free to skip over ones you've already done, or choose the ones you feel will have the most impact to your business. Before outlining our ideas to get started with online and social media promotion, we'd like to share a couple of videos that showcase the influence of social media and provide a visual description of social media. Sayitvisually.com's video highlights that the key to social media is the 1:1 relationship -- emphasizing the conversations we have at a personal level. Now that you are convinced that social media is the right way for you to promote your business, your first action step would be to set up accounts (profiles and pages) for you business on the major social networking sites that generate the most traffic:
Once you've set yourself up on the major social sites, you may want to explore other networking sites and create accounts at additional sites such as those listed here: http://www.focus.com/fyi/50-social-sites-every-business-needs-presence. Also, keep an eye out for other new or less widely publicized social media sites that may help you develop key relationships that can help you expand your business. For example, we like:
You can use other online tools to monitor, manage and grow your social media accounts. Resources include:
Once you have all your accounts set up, you can use a number of techniques to engage your audience on the various sites (we'll discuss some of these techniques in another post). We also suggest that you consider placing ads online such through popular services like Google, Yahoo, and Facebook Ads. Often you can get free "ad credit" to test out these services. For example, American Express is offering small business owners $100 in free Facebook ad credit through their page, which is creating a buzz around the upcoming "Small Business Saturday" on November 26, 2011 (see details at http://www.facebook.com/SmallBusinessSaturday). Finally, we want to remind you again that the key to social media is still the 1:1 relationship -- and the heart of your business is your relationships with your customers and partners. By building strong relationships, you will be able to establish a trusted presence online and those who know you will want to share their relationship with you with others who are in their networks. |
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 Affiliate Disclaimer: Inkwhy may receive commissions for purchases made through links on this website & blog. We thank you for your support of our content.
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