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Why are there so many blog posts?

7/11/2013

21 Comments

 
When we typed this question into Google, only one page that somewhat answered the question was on the first page of results. According to Leighton Hart, people have blogs in order to have the freedom to write whatever they want, to develop an avenue to earn extra income or promote a business, to help establish a professional presence, or perhaps just as a hobby. 

When Googling the question above within "quotation" marks, the first page that came up is a Facebook post by Nerd Jerk - Inspiring Smiles One Geek at a Time, which states "Why are there so many blog posts to write but NO TIME to write them?! I have like 27 posts backed up in a queue!!!" No answers here. In fact, this more addresses the question "Why aren't there MORE blog posts?" And the general consensus is because we simply do not have the time to write them, or too many other priorities to take care of first. And this is the primary reason we have been silent on the Inkwhy blog for over four months now.

But back to the question, specifically, why are there so many blog posts?

Adding to the motives that Leighton suggests, we theorize that there is a large quantity of people who simply enjoy crafting words and throwing them into cyberspace for anyone (or nobody) to find and read. Blog posts are created  not only when humanity aspires toward freedom and  sustenance, but also when individuals seek power, creativity, connection, self-actualization, or any other number of end goals that could be physical, emotional, tangible or intangible. The number of blog posts will multiply when people find more reasons to create them. And their growth will diminish when we begin discovering other avenues to express our needs and desires.

Do you write blog posts because you don't have anything better to do, because you  have a natural affinity toward writing them, because you have ulterior motives, for a combination of the above reasons, or for some other reason?
21 Comments

What Does The Exceptional Artisan Do? (And What's The Best Pen For You?)

9/4/2012

4 Comments

 
I make things write. 
Picture
Written by Wallace Kowrach
The Exceptional Artisan, L.L.C.
http://www.ExceptionalArtisan.com
Wallace [at] ExceptionalArtisan.com
609 [dash] 213 [dash] 3634


As an artisan who has designed and crafted hundreds of writing instruments for various individuals, including many Hollywood celebrities, I can authoritatively say that when it comes to writing instruments one size does not fit all.

Many people still cling to that “one size fits all” belief. That’s like saying one type of contact lenses will fit everyone.

The trouble is we’re all used to grabbing a 10-cent pen we got at a trade show and use it daily.  We then wonder why our hands get so stiff after a long period of writing. 

Many people attribute this discomfort to arthritis or a strain suffered from a gym workout.  In some cases that’s true but with most people it’s due to the way they hold a generic-sized writing instrument for long periods of time.  And, if you subscribe to the “one size fits all” theory......???

So, what determines the best type of pen for you? 

Well, lots of things.

Each individual’s hands are shaped differently.  Some are large; some are thin; some are quite muscular and some are not.  Consequently, some people prefer a bold, beefy type of pen with a lot of heft to it while others prefer a slim and lightweight pen.

Even how we hold a writing instrument varies.  Some clutch it tightly as if it were going to run away if they didn’t.  Others have a gentle grip and prefer to deftly guide it as glides across the paper.

Writing styles differ, too.  Some write boldly and press hard on a pen while others have a gentle touch and write slower and more precisely--and usually with beautiful penmanship.

As you can see, each person’s physical attributes and writing style differ.  When you combine different physical characteristics with different writing styles the combinations become almost endless.  A generic-sized writing instrument simply cannot satisfy everyone’s needs.

What makes each pen different and how do I determine which is best for me?

When “push comes to shove” all writing instruments share, in one form or another, the same components.  Outside of the quality of the materials and the exactness of their fabrication, it’s the customization that sets them apart from one another and what makes them “fit like a glove” to the user.

Let’s look at the components and the process of crafting a ballpoint pen.  We start with a chunk of wood or acrylic to clad the barrel and combine it with all the interior components.  These components include a brass tube(s), the refill, spring, tip, clip and the cap and finial.

The crafting process of a writing instrument, whether it be a ballpoint, rollerball or fountain pen (my favorite), is all the same:
  • a chunk of wood or acrylic--we in the industry refer to this as a pen blank--is cut to size and a hole is drilled lengthwise through it to accommodate a brass tube;
  • the brass tube(s) is filled with Play-Doh (I’m not joking) from both ends, coated with cyanoacrylate glue (also known as superglue) and then inserted into the pen blank;
  • when dried the Play-Doh is removed and the ends of the blank are sanded square;
  • specific-sized bushings and blanks are slipped onto a long rod called a mandrel along which is then put on a lathe;
  • Using a lathe chisel the blank(s) are then turned down to the profile of the pen, sanded smooth and coated with cyanoacrylate to protect the pen during use. The final step is a micro-polishing wax which brings up the luster of the material and gives it added depth and protection;
  • the blanks are removed from the lathe and the various components are then press-fitted together to form the pen. 
Seems pretty straightforward, doesn’t it? Well, sort of.

People say I design writing instruments but, truth be told, I don’t.  The client is the actual designer because only he/she knows what colors and materials they like, what shape/profile appeals to them as well as whether they prefer a ballpoint, rollerball or fountain pen.

As an artisan I employ my expertise and attempt to follow the designer’s instructions.  Sometimes, that’s not always easy.

Occasionally a client will instruct me to just make a rollerball in green and leave the design up to me.  To coin a phrase, “That ain’t gonna cut it,” especially if they want a pen with which they can write effortlessly for hours.

At this point I apply a bit of reverse-psychology to get him or her started in the design process.  I will suggest some outlandish green material that I know will provoke an almost instant reaction.

“Yuck!  That’s an awful shade of green!  Besides, that material is way too bizarre!  What about this one, instead?”

This usually gets the ball rolling.  If the client’s design process stumbles a bit, I can still revert to the same approach with the size or shape criteria, too.

So, if I haven’t already confused you enough, you’re probably wondering “What type of pen is really best for me?”

Well, that really depends on your tastes, writing style and how you will use your pen.

For example, if you really bear down on your pen or if you routinely write on multi-carbon forms, it goes without saying that a fountain pen is not for you.  Otherwise, it becomes a rather expensive way to drip ink.

Fountain pens do not appeal to everyone.  They hearken back to an era (think Jules Verne) prior to iPads, laptops, desktops, rollerballs and ballpoint pens. Some consider them quaint or old-fashioned and not in keeping with the times.

Someone once likened them to being more of a recreational type of pen and used only where speed/time was not of the essence.  That may or may not be true but throughout my career I have seen several business people use them in numerous business settings.

Ballpoint pens have become the most popular writing instrument of today.  They’re rugged, can write on virtually any surface and come in all sorts of shapes, sizes and colors.  Because they can be manufactured so quickly and cheaply, they even function as an advertising medium.

Rollerball pens bridge the gap between the fountain pen and the ballpoint.  You can write on almost any type of surface with them.  While not as rugged as a ballpoint, they will accept a great deal of writing pressure from their user.  Despite this ruggedness, they allow ink to flow so fluidly that they seem to almost rival a fountain pen.

As you can see, many factors determine what is the best type of writing instrument for each individual.  So how do you choose?

Initially, it may seem an overly complex decision. In my experience, when choosing from numerous preferences it’s almost always best to go with the first answer that comes to mind.  Invariably it’s a question your mind answered long ago so it is able to answer it so quickly.
4 Comments

How do I make money?

11/5/2011

17 Comments

 
Picture
Dollars tend to get people's attention. When you're in a meeting, if you pull a hundred dollar bill out of your pocket, crinkle it around a bit, then you'll likely get some heads to turn. If you offer to give it to someone who comes up with the best idea, you'll also likely get plenty of suggestions. 

In this post, we'll discuss several ways you can make money. But before that, we want you to think about... Why do you want to make money? Is it so you can feed your family? So you can buy those shoes that you like? Go on vacation? Pay off your debt? Donate to your favorite charity? Or do you want to invest it back into your business to make more money (and what would you want to do with that "more money")? 

Everyone is at a different stage in his or her life with varying levels of needs and desires that tie in directly with financial concerns and goals. If you are a teenager, your goal may be to save up money to buy a car (and you may not need any other money, as your basic needs may be met by your parents and other family members). On the other hand, if you're a parent and trying to support a family with wages that don't quite make ends meet, then your goal may be to find an alternative source of income to supplement your current salary. Another scenario might be that you are a business owner, and you make enough earnings to support a comfortable lifestyle -- but you are devoted to growing your company and you want to take it to the next level. Whatever stage you are in, you can review the list of options below for how you can "make" money -- and you can decide which way(s) will help you get you to where you want to be.

  1. Ask for money (come up with a good reason for someone to give you money, think of who you can persuade, and start asking around): This option likely requires you to give the money back at some future point in time.
  2. Find a task that others are willing to pay you to do (examples include: mowing or raking lawns, shoveling snow, babysitting, tutoring, designing web sites, selling knives): These are all things that we've done ourselves and, in order to exercise this option, you'll need to develop the skills to do it and also find the people who are willing to pay you to do it.
  3. Accept a job where an employer compensates you (this is very similar to the second option just mentioned, but instead of having to find the customers, you may be given clients to work with and trained to do the work by your employer): In this scenario, like in the second one, you generally get paid for the hours that you put in to do the work.
  4. Participate in a network marketing company (sometimes these are known as multi-level-marketing or MLM companies, but there are diverse ways these companies are structured): You get paid to sell a product that a MLM company has developed. Also when you introduce additional sellers to the company, you can earn a percentage of their sales. Varieties of this option include going to informational meetings and bringing potential members to those meetings, conducting direct sales presentations to your target buyer, having home parties where guests buy the product and the host or hostess earns free product, etc. As with options 2 and 3, it's usually the amount of time you spend selling the product and building your team that is directly correlated with your earning potential (some companies are structured to allow participants to earn "residual" income where you can continue to earn from your team sales even when your own sales have slowed down).
  5. Write a book (and sell it): Once the book is written, you can either try to sell copies yourself, or work with a publisher to sell it -- and you can earn royalties, or a percentage of each copy that is sold. This is most similar to option 2 above. Although, if your book takes off, it can also generate alternate sources of income (e.g., sales from bobbleheads of the characters, or revenue from movies like Harry Potter).
  6. Develop affiliate partnerships (create a website and develop some interesting content to share, and introduce "affiliates" to your readers): As with this blog, you can set up one of your own and showcase your expertise to draw in an audience. Once you have built up a following, you can share with them an offering that appeals to them, and you will make money from any sales that are generated from your promotions.
  7. Invest your money (you can put your money into a range of different types of investments): You may have heard that you need money to make money. However, depending on how risky your investments are, you may actually end up losing money rather than earning it. Consider short-term and long-term outlooks when deciding where to invest your money, and please note that we are not giving an investment advice  (we are NOT suggesting that you invest or not invest -- that's completely up to you and whoever you are working with who is qualified to provide investment advice).
  8. Build a brand new company (we like this idea the best because that is what we are trying to do here): In this scenario, you come up with a brilliant idea or a solution to a problem that will help a specific audience. Then, you attract that audience to you by spreading the word about your idea or solution once it's available for them to access. Voila! You can then make money from the profits that are generated by the company. As with option 7, there are some risks associated with this option as the money you spend to build this company can end up being lost if nobody wants to use your services or buy your product. However, if you're excited about creating a company and have the motivation to tackle the challenges, then this option may be for you. And if you have no money to start your own company, consider using any of the above steps to supplement your ability to Launch (book for entrepreneurs by Mike Stelzner)! Or if you already have your own company, you may want to think of brand new ideas or solutions that you can add to your current repertoire so that you can expand even further and make that "more money" to will help you attain your ultimate goals.

Robert Kiyosaki in his "Rich Dad, Poor Dad" books has described individuals as being in one of four quadrants: Employee, Self-employed worker, Business owner and Investor. To find out more about what category you fall under, and access some of his great resources, you can register for a free "Rich Dad PowerPack." We aren't making any money by sharing these links in this post, but we just think they're valuable tools that can help you expand your vision and grow your business.

Good luck, and see you at the top!
17 Comments

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