A large chunk of small businesses actually do not have a website, and an even higher percentage are not actively involved on social media sites. So the first question may be, why should you jump start your business online? The key reasoning to building a presence on the Internet would be to differentiate yourself from other businesses, to connect with the growing population of online and social media users, and to engage with your clients and prospects at any time (whether your store is closed or your sleeping, there are people out there browsing the WWW). Given this reasoning, here are a few quick suggestions to help make your business stand out on the web:

1. Create a strong website that will attract visitors.
2. Develop content that will intrigue and engage your target audience.
3. Implement an automated system for collecting client and prospect details so you can appropriately follow up with them.
   
4. Establish a presence on social media sites (Facebook, Twitter, LinkedIn, YouTube, etc.) so you can be more interactive.
5. Offer a way to connect your network with a larger network of individuals, so you can expand your reach.

Given the significance of this topic, we will be creating a series of posts on related issues, with additional actionable steps. For more information and immediate access to resources related to building your business on the Internet and generating more revenue online, please subscribe to our Inkwhy mailing list.