Without a doubt, Google is widely regarded as one of the most innovative, profitable, and successful businesses. If you are an active Internet user, you most likely use a variety of Google created products on a daily basis from Gmail to Google Maps to Google Documents. So as a Google frequenter, do you ever wonder how and where Google generated its whopping $37.9 billion dollar revenue in 2011? The answer to that question comes down to one word: advertisement.
Google employs a Pay Per Click (PPC) Internet advertising model that directs users to websites, where advertisers pay Google whenever an ad is clicked. This infographic by WordStream, linked below, provides a clear breakdown of Google’s 2011 revenue. So the next time you are browsing on Google Search, think about how each one of your clicks translates to a boost in Google’s profits. Google Earnings 2011 by WordStream
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